MLM Marketing System – The Best Websites For Building Your Business
A key component to any good MLM marketing system is having a killer website. You need it to gather your prospect’s information. Your website is many times the first “face” people see of yours.
Being part of an MLM business, you no doubt have been offered a ready-made website by your company. It looks so professional . . . and easy! After all, it’s all done for you and all you have to do is put in your name and your picture. You are thinking that you will be able to check this component of your MLM marketing system “to do” off the list very quickly.
I mean, this initially seems almost like a no-brainer, doesn’t it? After all, it must be a good website since the company is encouraging you to use it, right? They want you to succeed and make money for the company, right? Well…
The truth is that while I would agree that having an EFFECTIVE website (or data capture page or squeeze page) is critical to any good MLM marketing system, I would tell you that choosing to use a company produced website is a mistake. Here’s why…
What is the centerpiece of any company produced website? THE COMPANY — what the company is all about, who are the “big dogs” and the founders, what the business opportunity is with the company, and the super awesome comp plan for everyone who signs up as a distributor with the company.
NONE of these things should ever be on your website (or your data capture page). That’s right . . . none of them.
Now don’t get me wrong. You are obviously involved in your MLM business because you like the company, its products and the business opportunity (and comp plan) the company offers — and you want others to join your business. I get all of that.
What I am saying, though, is that if you are thinking in terms of creating a good MLM marketing system, then leading with promotion of the company and its business opportunity will always be a mistake. What you want to be the main focus in your website (or data capture page) is YOU.
I don’t mean that your website should talk all about YOU personally (and I don’t want to see your website looking like a profile on a dating website). Rather, you want it to be all about how you are the expert in the your niche area, and how you have a SOLUTION to whatever problems or issues your niche product addresses.
In other words, your MLM marketing system should be based on positioning yourself as the expert in your chosen area. You should focus on attracting people who are looking for what your product offers, not people who are looking for a business opportunity. All of that will come in its own time.
So you want to avoid using one of these company websites. Remember that YOU want to have total control over branding yourself. Don’t leave it to your company to brand you.
Branding your company (which is what all of these company websites do) has no place on any data capture page . . . EVER. You never want to lead with the opportunity. Instead, design your MLM marketing system around positioning you as the expert who has a solution to a problem or information people are looking for.
To do this, you need to create and use your own website. While it may not be quite as easy, it will be SO much more effective and will pay for itself many times over.
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Terry Duff is a well respected home based business training specialist and business builder himself. He has grown several different home based business using the same “underground” techniques that he shares in his highly sought after free reports. To claim your free copy of “How To Create Your First 6 Figure Month In Network Marketing” head on over right now to http://www.RecruitFaster.com – To date, he has helped more than 100,000 home based business owners in more than 30 countries.
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