MLM Training – Network Marketing Training

Successful network marketing takes time and commitment.  Today we will be discussing two concepts that really go hand in hand; branding and providing value.  Appear unrelated?  Then keep reading.  Welcome to tip number four!

Most of the ads on television are all about branding.  Nike’s quote, “Just do it.”  Allstate asks, “Are you in good hands?”  Recognize either of these?  Probably both.

And that’s the whole idea.  It’s what branding is all about.  Being quickly recognized.  Having an idea, image or phrase attached to our name.  You don’t even have to come up with a catchy name or phrase.  Quite a few people just use their own name.  You, inc.  It works.  But that’s not all there is to branding.

You see, in both of those examples the idea is not just to brand a catchy phrase or question.  They are attaching themselves to an idea of value.  What does the phrase “Just do it” really mean?  It may mean something different for you than it does for me.  But here’s the catch.  It has some meaning.  A meaning that for many people is fairly profound.  Sure, it’s a simple statement.  But it’s a powerful message.  Forget your fear and “just do it”.  Go out and “just do it”.  Take control of your life and “just do it”.  Be who you want to be.  We will help.

When you brand yourself as someone who provides value things take on a whole new meaning.  Instead of trying to track clients they will track you down.  People will seek you out for what they need.  People will see you as an expert and somebody with solutions.

Successful network marketing is really just a frame of mind.  Think about this for a moment.  A business that doesn’t provide value doesn’t do business.  It only makes sense and yet too many people do the opposite.  Place yourself in your prospect’s shoes.  Instead of trying to simply sell them some product or service, try to provide solutions to their problems.  Focus on enriching the lives of those around you.  Give without want.  This is what attraction marketing is about.  You become attractive because you are a solution or someone of value.

So, what’s the message here?  Is it that we need to concentrate on branding ourselves?  Or is it that we need to provide value?  It’s both of these.  You brand yourself by providing value.  How do you do just that?  Let’s turn to Nike for that answer to that one.  Just do it!  There are many ways to brand yourself as an expert, as someone of value.  Join some forums relating to your field or niche and start participating in the discussions.  Become part of a questions and answers website and start imparting that knowledge.  Write an article on, oh, successful network marketing.  Go out there and “just do it!”

The bottom line is to make yourself known as somebody that provides value to others.  By providing answers you won’t need to find people with questions, they will find you.  When your goal is simply to help, the world will open up to you.  Give without want and you will get without need.

Take that message to heart.  Keep it as your mantra.  Your business motto.  Your mode of operation.  Give without want.

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The leader is the broker of a message. The manager is a broker of information. And yet, managers can be leaders. It all depends on the significance of the message and what they do with it. Adept managers can take an old message and re-tool it and then leverage it into greater influence.

That is what leaders do. They influence others. It may be formal influeence in their employment. It may be entrepreneurial as it is with the small business owner or network marketer.

It may be personal such as occurs in volunteer work in charities and churches. Whatever the venue, the line between managing and leadership is discerned by looking at the message and how effectively it is brokered.

Let’s say you are the leader next door. Is your message information or vision? Is it cold facts or does it have passion and life? How much do you believe in the message and identify with it?

For a leader to have significance the message must have significance. Significant to the audience (the follower), notjust the leader!

What do you need to know about the audience?

I always recommend doing a written audience analysis. Do it as simply as possible without putting its effectiveness in jeopardy. If you are familiar with the audience, it may be as simple as setting down with a paper, breaking down the audience into segments, and listing characteristics of each segment. Then find connecting points between the segments and the message.

Audience segmentation can be based upon a combination cultural characteristics, gender characteristics, educational background, economic background, sports, or favorite TV programs. These and other may give insight into what stories, illustrations, or metaphors might effectively help the audience focus and listen.

What does psychology have to do with it?

You should probably consider the psychological aspect of audience analysis. The personality types of the audience. Since the times of the ancient Greeks, four distinct personality types have been recognized.

Most people are a combination of more than one type and may exhibit characteristics of other types. Many adapt their personality type because of self-awareness, education, training, life experiences, or influences of social situations or stressors.

You will often be more effective as a leader when you design you message to include connecting points for all four personality types.

How do you target messaging for each personality type?

The first thing is to understand the type. Many systems have been developed to explain them. Some systems use colors, some use a form called DISC. Another system uses four different animals to represent each type.

Although initially introduced to another system, I prefer the Greek designations because of the quality of the literature that has been written using them. I think it is worth the effort to learn them.

How do you communicate with cholerics?

In alphabetical order, the first type is the Choleric personality. This type of personality is extroverted, tends to see the big picture, and has no trouble taking charge. Cholerics tend get upset when people do not do what they want.

Cholerics tend to make quick decisions and delegate work. They are more goal-oriented than they are people sensitive. Timid people sometimes see choleric personalities as rude or overbearing. Cholerics lead through taking charge.

To convince cholerics you have to gain their respect. If they view you as uncertain or unprepared you lose. They like winners.

If you want to convince cholerics to attend a function, tell them all the leaders will be there. Let them know how what you offer will make them a better leader. Cholerics lead through the force of their personalities.

How do you communicate with melancholies?

Melancholy is the next type. Melancholies tend to be introverted and see the details. Melancholy personalities like rules to follow. The like to know that they have done things right. They get upset with rule-benders.

Melancholies make decisions based upon facts and rules. They are always hungry for more information and it is sometimes are paralyzed by their analysis. They are sometimes seen by other people as nit-picky. They lead through detailed policies and procedures.

To convince melancholies you need to have details. They want to see all of the points on the PowerPoint and have them explained. You may want to provide supplemental material with lots of details to them.

If you want to convince melancholies to attend a function, tell them that they will get all the information they want.

How do you communicate with phlegmatics?

Phlegmatics are highly relational. They like lots of time to make decisions and don’t like to be rushed. They are not as rules driven as Melancholies, but like to weigh the relational impact of decisions. They look out for others and are willing to sacrifice their own interests to help others.

Because they tend to be non-confrontational they may not verbalize their feelings, but they often resent those who run roughshod over them or hurt others.

They will often go along with a strong personality, but when they reach their limit they often break away completely to avoid on-going conflict.Sometimes there is no reconciliation.

To convince a phlegmatic you have to show them how things are in the best interest of the group. You often need a format where they are asked their opinion. You may need to communicate in a way that levels the playing field and keeps them from being dominated. They lead by forming alliances.

How do you communicate with sanguines?

Sanguines want to have fun. They are people sensitive but use that sensitivity to manipulate to place themselves as the center of attention. Sanguines are often so concerned about having fun that they are disorganized.

Sanguines relate well with people. They are often seen as winsome and charming. They are usually uninhibited in social settings and get over their own mistakes and those of others very quickly. After all, it ruins the fun to hold grudges.

If you want a sanguine personality to attend an event, tell them how much fun it will be or give them a position up front where they will be noticed. A sanguine would probably make a great master or mistress of ceremony for an event. Sanguines lead by being using their ability to be winsome.

In conclusion.

Personality type is a pre-disposition. Everyone has to learn to compensate for the weaknesses of their preferred mode. In communicating, it is important to know your own personality so that you balance your preferences with the needs of those in the audience who may be a different personality type.

It is a good idea to look at your communication i.e. your personal or, business communication, or network marketing training and ask, “What is in it for each of the different personalities?” When combined with a segmented audience analysis, it will help you create powerful communication strategies.

Click here to uncover the recruiting and sponsoring tactics your upline is NOT sharing with you…

Have you ever wanted to REALLY know how go unlock the hidden door to freedom in the network marketing industry, generate more MLM leads than you can possibly contact, and recruit 20-50 new business partners utilizing a simple attraction marketing system…all while spending your time doing what you love to do?

The following 4 Phases to MLM success that I am going to explain to you are critical for you to understand if you are ever going to achieve any real amount of success in Network Marketing.

These 4 phases are vital to share with your business partners. Also, for those of you who have been in the industry for a while and feel as though you’re ‘stuck’, this may lend some clues as to why.

Phase 1 – In expanding your MLM business, prospecting is the first stage. We are taught to make a list of everyone we know and to contact them. Here, we have an interesting spin on that advice: this phase only lasts from 72 hours to about 2 weeks. The important point about this is that there is limited time and therefore you won’t continue bothering those closest to you (at least until they are ready). Another term for this phase is the Novice Phase. This phase is what we refer to as ‘Old School Networking’. Phase ONE is where most people fail.

Phase 2 – The second stage is Direct Marketing. In this stage you design a marketing campaign to market your business to the rest of the world. Your campaign may include many different types of marketing, like article marketing, classifieds, mailers, and the like.

Here, you are generating leads, recruits and customers through advertising, through Both Local and Online Methods.

Don’t forget – in this industry these campaigns are what give you LEVERAGE.

BUT the most successful marketers take it to the next level.

Phase 3 – Attraction Marketing is the third phase. The start of this stage is when you have too many leads to possibly contact. At this point, you have to come up with new strategies, such as a new product to offer to your list.

Phase THREE marketing is achieved when YOU become the hunted instead of the hunter. At this point, you will have people calling YOU, looking to work with you.

This is the phase of the master!

Phase Four – Finally, the last phase is Mentoring In this phase you work on creating success in at least 3 other people. In this way, you will help someone create income in their life more than they’ve ever had before Phase 4 is where you can live on the beach and drink out of a Pina Colada (Or whatever you prefer to drink!) and yet your residual income check continues to come in, week after week, year after year and actually increases over time!

When there is no need for you to ever recruit anyone personally for your business again, you have entered phase four. Phase 4 only happens in the presence of a well designed attraction marketing system, and enough success and leadership in your team.

Phase FOUR is the DREAM of Network Marketers, and almost NO ONE knows how to do it.

Your goal, and what I am going to show you how to do, is to move YOURSELF from Phase ONE to Phase Four as FAST AS POSSIBILITY ALLOWS.

Did you see yourself in any of these phases? Unfortunately, most never learn these network marketing secrets and either quit or never make it past Phase 1. Many times they aren’t even trained how to get past Phase 2, if they’re even trained on Phase 2 at all.

If you want to find out more about this vital strategy, visit the links in the signature box below.

Click here to uncover the recruiting and sponsoring tactics your upline is NOT sharing with you…